{"id":16247,"date":"2015-11-06T09:17:13","date_gmt":"2015-11-06T06:17:13","guid":{"rendered":"https:\/\/ucge.com\/?p=16247"},"modified":"2023-05-12T08:51:44","modified_gmt":"2023-05-12T05:51:44","slug":"giants-of-retail-gathered-at-the-private-label-summit","status":"publish","type":"post","link":"https:\/\/ucge.com\/en\/perakendenin-devleri-private-label-zirvesinde-bulustu\/","title":{"rendered":"Perakendenin Devleri Private Label Zirvesi\u2019nde Bulu\u015ftu"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\u00d6zel Markal\u0131 \u00dcr\u00fcnler Tedarik\u00e7ileri Derne\u011fi (PLAT) taraf\u0131ndan d\u00fczenlenen \u201cPrivate Label Zirvesi\u201d sekt\u00f6r\u00fcn \u00f6nde gelen marka ve y\u00f6neticilerinin de kat\u0131l\u0131m\u0131 ile ger\u00e7ekle\u015ftirildi. Zirve\u2019de, PLAT \u00fcyesi olan \u00dc\u00e7ge\u2019yi temsilen \u00dc\u00e7ge Elektronik\u2019ten O\u011fuz Toraman, Sinan Kutnay ve Semih Bilen yer ald\u0131.\n\n\n

Sekt\u00f6r h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri pazar\u0131ndaki pay\u0131n\u0131 3 y\u0131lda 2,5 kat artt\u0131r\u0131rken, fiyat fakt\u00f6r\u00fcn\u00fc \u00f6n planda tutan T\u00fcrk t\u00fcketicisi, PL i\u00e7erisinde en \u00e7ok temizlik \u00fcr\u00fcnlerini tercih ediyor<\/em>
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\n\n \u00d6zel Markal\u0131 \u00dcr\u00fcnler Tedarik\u00e7ileri Derne\u011fi (PLAT) taraf\u0131ndan d\u00fczenlenen “Private Label Zirvesi” Seluz Kimya’n\u0131n ana sponsorlu\u011funda, 500’e yak\u0131n ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. \u00dcretici, tedarik\u00e7i ve al\u0131c\u0131larla sekt\u00f6r\u00fcn di\u011fer temsilcilerini bir araya getiren zirve, Sarten Ambalaj, Destek Group ve Can Hassas K\u00e2\u011f\u0131t’\u0131n da katk\u0131lar\u0131yla ger\u00e7ekle\u015fti. Zirvede sekt\u00f6r\u00fcn duayen isimleri deneyimlerini ve g\u00f6r\u00fc\u015flerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131.
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\n\n Fiyat fakt\u00f6r\u00fc \u00f6ne \u00e7\u0131k\u0131yor<\/strong>
\n\n Zirveye kat\u0131lan sekt\u00f6r temsilcileri T\u00fcrkiye’de PL \u00fcr\u00fcnlerinin g\u00fcn ge\u00e7tik\u00e7e \u00f6nemini art\u0131rd\u0131\u011f\u0131n\u0131 ifade ederken, \u00fclkemizde modern ticaretin a\u011f\u0131rl\u0131k kazanmas\u0131yla birlikte H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Pazar\u0131’nda (FMCG) PL \u00fcr\u00fcnlerinin a\u011f\u0131rl\u0131\u011f\u0131n\u0131n da artaca\u011f\u0131na dikkat \u00e7ektiler. Global bir bilgi ve \u00f6l\u00e7\u00fc \u015firketi Nielsen’in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, 2012’de FMCG’de ciro baz\u0131nda y\u00fczde 13,5’lik paya sahip olan PL \u00fcr\u00fcnleri, 2015’in ilk 6 ayl\u0131k d\u00f6neminde pay\u0131n\u0131 2.5 kat art\u0131rarak y\u00fczde 15.9’a \u00e7\u0131kard\u0131. Ara\u015ft\u0131rmaya g\u00f6re bu y\u0131l\u0131n ilk 6 ayl\u0131k d\u00f6neminde PL \u00fcr\u00fcnleri i\u00e7erisinde en fazla b\u00fcy\u00fcme y\u00fczde 16’l\u0131k oran\u0131 ile temizlik kategorisinde ya\u015fan\u0131rken, bunu y\u00fczde 15’lik oran ile ki\u015fisel bak\u0131m ve y\u00fczde 14’l\u00fck oran ile g\u0131da \u00fcr\u00fcnleri takip etti. T\u00fcrk t\u00fcketicisinin PL \u00fcr\u00fcnlerini tercih etmesinde en \u00f6nemli fakt\u00f6r\u00fcn fiyat oldu\u011fu vurgulanan ara\u015ft\u0131rmada, y\u0131llar itibariyle kalite fakt\u00f6r\u00fcn\u00fcn de giderek y\u00fckseldi\u011fi belirtildi.
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\n\n A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 PLAT Y\u00f6netim Kurulu Ba\u015fkan\u0131 M. \u0130mer \u00d6zer’in yapt\u0131\u011f\u0131 zirvede B\u0130M \u0130cra Kurulu \u00dcyesi ve COO’su Galip Ayka\u00e7, CarrefourSA CEO’su Mehmet Nane ve Pazarlama ve Marka Dan\u0131\u015fman\u0131 Didem Moral\u0131o\u011flu birer konu\u015fma yapt\u0131.
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\n\n Perakende sekt\u00f6r\u00fcn\u00fcn tan\u0131nm\u0131\u015f uzman ve giri\u015fimci isimlerinden Ataman \u00d6zbay da “M\u00fcthi\u015f Bir Giri\u015fimcilik Hik\u00e2yesi” ba\u015fl\u0131kl\u0131 bir sunum ger\u00e7ekle\u015ftirdi. Toplant\u0131da ayr\u0131ca Nielsen Ara\u015ft\u0131rma \u015eirketi “T\u00fcrkiye’de Private Label” sunumu ger\u00e7ekle\u015ftirdi. Zirvenin son b\u00f6l\u00fcm\u00fcnde D\u00fcnya Bilardo \u015eampiyonu Semih Sayg\u0131ner, “Masamda Birikmi\u015f Hik\u00e2yeler” ba\u015fl\u0131kl\u0131 bir g\u00f6steri yaparak kat\u0131l\u0131mc\u0131lara keyifli anlar ya\u015fatt\u0131.
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\n\n Zirve ile ilgili bir a\u00e7\u0131klama yapan PLAT Y\u00f6netim Kurulu Ba\u015fkan\u0131 M. \u0130mer \u00d6zer \u015funlar\u0131 s\u00f6yledi: “Private Label olarak bilinen \u00f6zel markal\u0131 \u00fcr\u00fcnler Avrupa’da ve di\u011fer geli\u015fmi\u015f \u00fclkelerde \u00f6nemli pazar paylar\u0131na sahipler. T\u00fcrkiye’de de bu \u00fcr\u00fcnlerin t\u00fcketimi istikrarl\u0131 ve g\u00fc\u00e7l\u00fc bir \u015fekilde art\u0131yor. Ucuz fiyatla y\u00fcksek kalite sunan bu \u00fcr\u00fcnler t\u00fcketiciler ve perakende kurulu\u015flar\u0131 taraf\u0131ndan her ge\u00e7en g\u00fcn biraz daha benimsenirken, pek \u00e7ok KOB\u0130 i\u00e7in \u00f6nemli bir faaliyet ve istihdam alan\u0131 sunuyor. Private Label zirvesinde sekt\u00f6rdeki geli\u015fmeleri ve sorunlar\u0131 \u00e7ok de\u011ferli konu\u015fmac\u0131lar\u0131m\u0131zla ve kat\u0131l\u0131mc\u0131lar\u0131m\u0131zla ele alarak s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin yollar\u0131n\u0131 tart\u0131\u015ft\u0131k. Her zaman s\u00f6yledi\u011fim gibi “Hi\u00e7 birimiz hepimiz kadar ak\u0131ll\u0131 olamay\u0131z”.
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\n\n T\u00fcrkiye’deki pazar pay\u0131 h\u0131zla b\u00fcy\u00fcyor<\/strong>
\n\n Avrupa’da ciro pay\u0131 y\u00fczde 30,6 d\u00fczeyinde olan \u00f6zel markal\u0131 \u00fcr\u00fcnlerin T\u00fcrkiye’deki t\u00fcketimi de h\u0131zla art\u0131yor. T\u00fcrkiye’de \u00f6zel markal\u0131 \u00fcr\u00fcnlerin 2012 y\u0131l\u0131nda y\u00fczde 13,5 olan toplam ciro pay\u0131, ge\u00e7en y\u0131lsonu itibar\u0131 ile y\u00fczde 15,3’e \u00e7\u0131kt\u0131. 2015 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda ise bu pay sigara ve alkol hari\u00e7 y\u00fczde 15,9 oldu.
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\n\nYap\u0131lan ara\u015ft\u0131rmalar t\u00fcketicinin bu \u00fcr\u00fcnleri tercih etmesinde ucuz fiyatlar\u0131n \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131, ancak y\u00fckselen kalite fakt\u00f6r\u00fcn\u00fcn de giderek daha fazla \u00f6nem kazand\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00d6zel Markal\u0131 \u00dcr\u00fcnler Tedarik\u00e7ileri Derne\u011fi (PLAT) taraf\u0131ndan d\u00fczenlenen \u201cPrivate Label Zirvesi\u201d sekt\u00f6r\u00fcn \u00f6nde gelen marka ve y\u00f6neticilerinin de kat\u0131l\u0131m\u0131 ile ger\u00e7ekle\u015ftirildi. Zirve\u2019de, PLAT \u00fcyesi olan \u00dc\u00e7ge\u2019yi temsilen \u00dc\u00e7ge Elektronik\u2019ten O\u011fuz Toraman, Sinan Kutnay ve Semih Bilen yer ald\u0131. Sekt\u00f6r h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri pazar\u0131ndaki pay\u0131n\u0131 3 y\u0131lda 2,5 kat artt\u0131r\u0131rken, fiyat fakt\u00f6r\u00fcn\u00fc \u00f6n planda tutan T\u00fcrk … Continue reading “Perakendenin Devleri Private Label Zirvesi\u2019nde Bulu\u015ftu”<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":18608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-16247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/comments?post=16247"}],"version-history":[{"count":0,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media\/18608"}],"wp:attachment":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media?parent=16247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/categories?post=16247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/tags?post=16247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}