{"id":16280,"date":"2015-10-16T09:50:57","date_gmt":"2015-10-16T06:50:57","guid":{"rendered":"https:\/\/ucge.com\/?p=16280"},"modified":"2024-10-16T22:37:24","modified_gmt":"2024-10-16T19:37:24","slug":"gpd-congress-brought-together-food-industry-giants","status":"publish","type":"post","link":"https:\/\/ucge.com\/en\/gpd-kongresi-gida-devlerini-bir-araya-getirdi\/","title":{"rendered":"GPD Kongresi G\u0131da Devlerini Bir Araya Getirdi"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tG\u0131da Perakendecileri Derne\u011fi taraf\u0131ndan, T\u00fcketici Odakl\u0131 Tedarik\u00e7i ve Perakendeci Verimlili\u011fi temas\u0131yla, bu y\u0131l ikincisi ger\u00e7ekle\u015ftirilen Ortak Geli\u015fim Kongresi\u2019nde, 750 perakendeci, \u00fcretici ve tedarik\u00e7i verimlili\u011fi art\u0131rmak i\u00e7in bir araya geldi. G\u0131da perakendesini ve tedarik\u00e7ilerini a\u011f\u0131rlayan kongrede \u00dc\u00e7ge Grup firmalar\u0131n\u0131n \u00fcst d\u00fczey y\u00f6neticileri de yer ald\u0131.\n\n

Modern g\u0131da perakendecili\u011fi sekt\u00f6r\u00fcnde 40 milyar dolar perakende sat\u0131\u015f hacmini ve 245 bin ki\u015filik istihdam g\u00fcc\u00fcn\u00fc temsil eden G\u0131da Perakendecileri Derne\u011fi (GPD), t\u00fcketici odakl\u0131 perakendeci ve tedarik\u00e7i verimlili\u011fi temas\u0131yla GPD \u2013 Ortak Geli\u015fim Kongresi’nin ikincisini ger\u00e7ekle\u015ftirdi. 8 Ekim’de Wyndham Grand \u0130stanbul Levent’te ger\u00e7ekle\u015ftirilen kongreye t\u00fcm T\u00fcrkiye’den yakla\u015f\u0131k 750 perakendeci ve tedarik\u00e7i kat\u0131ld\u0131. T\u00fcrkiye’de market zinciri, g\u0131da servis zincirleri ve tedarik\u00e7ileri bir araya getiren tek organizasyon olan kongrede sekt\u00f6r\u00fcn \u00f6nde gelen devleri verimlilik, ortak \u00e7\u00f6z\u00fcm gibi uygulanm\u0131\u015f kavramlar\u0131 payla\u015ft\u0131.
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\n\n Neler dediler?<\/strong>
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\n\n Y\u0131ld\u0131z Holding<\/strong>
\n\n Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Carrefoursa Genel M\u00fcd\u00fcr\u00fc Mehmet T. Nane’nin yapt\u0131\u011f\u0131 oturumda konu\u015fan Y\u0131ld\u0131z Holding Bizim Toplu Sat\u0131\u015f Ma\u011fazalar\u0131 Y\u00f6netim Kurulu \u00dcyesi Tahsin Pamir, iyi perakendecili\u011fin m\u00fc\u015fteri odakl\u0131 oldu\u011funa i\u015faret etti. Pamir, d\u00fcnyada \u00f6ne \u00e7\u0131kan 3 b\u00fcy\u00fck i\u015f modeli oldu\u011funu dile getirerek, \u015funlar\u0131 s\u00f6yledi:
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\n\n “Yar\u0131n \u00f6n\u00fcm\u00fczde \u00e7ok ba\u015fka bir d\u00fcnya var. Bug\u00fcn s\u00fcpermarket dedi\u011fimiz format\u0131n en b\u00fcy\u00fck avantaj\u0131 m\u00fc\u015fteriye yak\u0131nl\u0131k, ama cep telefonu art\u0131k ma\u011faza haline gelmi\u015f durumda. Durakta insanlar cep telefonu ile barkod okutup, al\u0131\u015fveri\u015f yap\u0131p, eve gitti\u011finde \u00fcr\u00fcnlerini kap\u0131n\u0131n \u00f6n\u00fcnde buluyor art\u0131k. \u0130ngiltere’de, Kore’de yay\u0131lmaya ba\u015flanan bir trend bu, o y\u00fczden yar\u0131nki plan\u0131 yaparken perakendeciler bu ger\u00e7e\u011fi unutmamal\u0131, de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcm anlam\u0131nda bu ger\u00e7e\u011fi g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131.”
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\n\n Pamir, perakendecilerin her \u015feyi daha iyi yapmalar\u0131 ve \u015firketlerinin performans\u0131n\u0131 d\u00fc\u015f\u00fcren konular\u0131 belirleyip \u00e7\u00f6z\u00fcm bulmalar\u0131 gerekti\u011fine vurgu yaparak, “Formatlar\u0131, i\u015f yap\u0131\u015f bi\u00e7imlerini taklit etmek iyi perakendeciler yaratmaz. Ba\u015far\u0131 i\u00e7in formatlar\u0131n iyi kullan\u0131lmas\u0131 laz\u0131m. \u0130yi perakendeciler iyi formatlar \u00fcretiyor, formatlar iyi perakendeci olmay\u0131 sa\u011flam\u0131yor.” dedi.
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\n\n Adese<\/strong>
\n\n Adese Genel M\u00fcd\u00fcr\u00fc S\u0131tk\u0131 Erben de perakendeci olarak format ile i\u015f yap\u0131\u015f \u015fekillerinde bir tak\u0131m de\u011fi\u015fikliklere gidildi\u011fini, bu sayede farkl\u0131 formatlar\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131, asl\u0131nda i\u015fin \u00f6z\u00fcn\u00fcn ayn\u0131 oldu\u011funu belirtti. Erben, formatlar\u0131n ortaya \u00e7\u0131kmas\u0131n\u0131 ya da mevcut format\u0131n evrilmesini al\u0131\u015fveri\u015f\u00e7inin sa\u011flad\u0131\u011f\u0131n\u0131 da anlatt\u0131.
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\n\n P&G<\/strong>
\n\n P&G T\u00fcrkiye ve Kafkasya Y\u00f6netim Kurulu Ba\u015fkan\u0131 Tankut Turnao\u011flu ise t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftiren etkenlere de\u011findi. Teknolojinin geli\u015fimi, \u015fehirle\u015fme kavram\u0131 ve kad\u0131nlar\u0131n i\u015f hayat\u0131na her ge\u00e7en g\u00fcn daha fazla kat\u0131l\u0131m sa\u011flamas\u0131n\u0131n al\u0131\u015fveri\u015f\u00e7inin al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirdi\u011fine dikkati \u00e7eken Turnao\u011flu, \u015firketlerin bu geli\u015fmelere g\u00f6re pozisyon almalar\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.
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\n\n Coca-Cola \u0130\u00e7ecek<\/strong>
\n\n Coca-Cola \u0130\u00e7ecek T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Lisani Atasayan, “T\u00fcrkiye’de gazl\u0131 i\u00e7ecek sekt\u00f6r\u00fcnde hane halk\u0131 penetrasyonu \u00e7ok d\u00fc\u015f\u00fck. T\u00fcrkiye’deki hanelerin y\u00fczde 65’ine y\u0131lda 4 ya da 5 defa bizim \u00fcr\u00fcnlerimiz giriyor. Yapt\u0131\u011f\u0131m\u0131z promosyonlarla haneye girmeye \u00e7al\u0131\u015f\u0131yoruz” dedi. Atasayan, gelir y\u00f6netiminde verimlilik ve yeni stratejiler geli\u015ftirmenin \u00f6nemine i\u015faret ederek, “Gelir y\u00f6netimini 3 eksende irdelemek do\u011fru olan\u0131… Bunlardan birincisi de\u011fi\u015fen ekonomi, ikincisi de\u011fi\u015fen t\u00fcketici e\u011filimi ve tercihleri, \u00fc\u00e7\u00fcnc\u00fcs\u00fc ise h\u0131zl\u0131 de\u011fi\u015fen teknoloji” ifadelerini kulland\u0131.
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\n\n B\u0130M<\/strong>
\n\n B\u0130M \u0130cra Kurulu \u00dcyesi ve Operasyon Komitesi Ba\u015fkan\u0131 Galip Ayka\u00e7 da verimlili\u011fi sa\u011flarken insan kayna\u011f\u0131, tedarik\u00e7iler, finansman ve altyap\u0131 kaynaklar\u0131n\u0131n do\u011fru kullan\u0131lmas\u0131 gerekti\u011fini belirtti. \u00dclke olarak sekt\u00f6r baz\u0131nda insan kayna\u011f\u0131 konusunda olduk\u00e7a zor durumda olundu\u011funu dile getiren Ayka\u00e7, \u015funlar\u0131 kaydetti:
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\n\n “Hen\u00fcz daha perakendeyi meslek olarak kabul etmeyen insanlarla birlikte \u00e7al\u0131\u015fmaya \u00e7al\u0131\u015f\u0131yoruz. Bu kapsamda bir tak\u0131m mesafeler al\u0131nd\u0131 ama yeterli de\u011fil. Biz de kendi format\u0131m\u0131z\u0131n gere\u011fi olarak kendi insan kayna\u011f\u0131m\u0131z\u0131 kendimiz e\u011fiterek iyi hale getirmeye \u00e7al\u0131\u015f\u0131yoruz. \u0130lgin\u00e7 bir \u015fey a\u00e7\u0131klayay\u0131m; eyl\u00fcl ay\u0131 sonu itibar\u0131yla sadece B\u0130M’de \u00e7al\u0131\u015fan 31 bin \u00e7al\u0131\u015fan\u0131m\u0131z var ama \u0130nsan Kaynaklar\u0131 departman\u0131m\u0131z yok. Tedarik\u00e7i k\u0131sm\u0131na gelince, onunla bir zincirin halkas\u0131y\u0131z dolay\u0131s\u0131yla onlarla da verimli \u00e7al\u0131\u015fmak zorunday\u0131z. Burada da bir k\u0131s\u0131m sorunlar\u0131m\u0131z var hala… Altyap\u0131 konusunda ve finansman verimlili\u011fine de dikkat etmek gerekiyor.”
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\n\n Ayka\u00e7, bilgi kayna\u011f\u0131n\u0131 do\u011fru kullanarak verimlili\u011fe katk\u0131 sa\u011flad\u0131klar\u0131n\u0131 anlatarak, “\u015eirket olarak becermeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z bir \u015fey var; modelimiz ‘Becerebildi\u011fin i\u015fi yap, beceremedi\u011finden uzak dur’u uygulamaya \u00e7al\u0131\u015f\u0131yoruz. Bunu g\u00f6rebilmek ad\u0131na da k\u0131sa testler yap\u0131p bunu g\u00f6r\u00fcyoruz, sonra da karar verip y\u00fcr\u00fcyoruz” dedi.
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\n\nPromosyon konusuna da de\u011finen Ayka\u00e7, promosyonun planl\u0131 yap\u0131lmas\u0131 durumunda t\u00fcketiciye yans\u0131d\u0131\u011f\u0131n\u0131 fakat \u015firketlerin birbiri ile yar\u0131\u015fmas\u0131 halinde ortaya enteresan manzaralar\u0131n \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

G\u0131da Perakendecileri Derne\u011fi taraf\u0131ndan, T\u00fcketici Odakl\u0131 Tedarik\u00e7i ve Perakendeci Verimlili\u011fi temas\u0131yla, bu y\u0131l ikincisi ger\u00e7ekle\u015ftirilen Ortak Geli\u015fim Kongresi\u2019nde, 750 perakendeci, \u00fcretici ve tedarik\u00e7i verimlili\u011fi art\u0131rmak i\u00e7in bir araya geldi. G\u0131da perakendesini ve tedarik\u00e7ilerini a\u011f\u0131rlayan kongrede \u00dc\u00e7ge Grup firmalar\u0131n\u0131n \u00fcst d\u00fczey y\u00f6neticileri de yer ald\u0131. Modern g\u0131da perakendecili\u011fi sekt\u00f6r\u00fcnde 40 milyar dolar perakende sat\u0131\u015f hacmini ve … Continue reading “GPD Kongresi G\u0131da Devlerini Bir Araya Getirdi”<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":18614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-16280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/comments?post=16280"}],"version-history":[{"count":0,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media\/18614"}],"wp:attachment":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media?parent=16280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/categories?post=16280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/tags?post=16280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}