{"id":16339,"date":"2015-07-10T10:41:41","date_gmt":"2015-07-10T07:41:41","guid":{"rendered":"https:\/\/ucge.com\/?p=16339"},"modified":"2023-05-12T09:12:52","modified_gmt":"2023-05-12T06:12:52","slug":"store-and-shopper-training","status":"publish","type":"post","link":"https:\/\/ucge.com\/en\/magaza-ve-alisverisci-egitimi\/","title":{"rendered":"“Ma\u011faza ve Al\u0131\u015fveri\u015f\u00e7i” E\u011fitimi"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tPerakende sekt\u00f6r\u00fcn\u00fcn uzman e\u011fitmeni Sinan As\u0131lyaz\u0131c\u0131 taraf\u0131ndan, \u00dc\u00c7GE Pazarlama Sat\u0131\u015f b\u00f6l\u00fcm\u00fcne y\u00f6nelik \u201cMa\u011faza ve Al\u0131\u015fveri\u015f\u00e7i\u201d e\u011fitimi ger\u00e7ekle\u015ftirildi.\n\n\n

G\u0131da ve g\u0131da d\u0131\u015f\u0131 ma\u011fazalarda \u00fcr\u00fcn yerle\u015fiminin m\u00fc\u015fterinin sat\u0131nalma deneyimine b\u00fcy\u00fck etkisi oldu\u011funu belirten As\u0131lyaz\u0131c\u0131, e\u011fitimde optimum \u00fcr\u00fcn yerle\u015fim d\u00fczeni konular\u0131 \u00fczerine interaktif bir e\u011fitim ger\u00e7ekle\u015ftirdiklerini ifade etti.
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\n\nAs\u0131lyaz\u0131c\u0131 “\u00dc\u00e7ge ma\u011faza donan\u0131mlar\u0131 alan\u0131nda \u00f6nc\u00fc bir firma. Pazarlama Sat\u0131\u015f b\u00f6l\u00fcm\u00fcndeki uzman arkada\u015flar\u0131m\u0131z\u0131n bu tecr\u00fcbeleriyle birlikte \u00fcr\u00fcn yerle\u015fimi konusunda da bilgilerini art\u0131rmak ve gerekti\u011finde m\u00fc\u015fterilerini bu konuda en do\u011fru \u015fekilde y\u00f6nlendirmelerini sa\u011flamak amac\u0131yla bu e\u011fitimde bir araya geldik. \u00d6ncelikle ma\u011faza layoutu \u00fczerinde ger\u00e7ekle\u015ftirilen \u00fcr\u00fcn yerle\u015fimlerinin \u00f6nemi ile temel kriterleri ele ald\u0131k. Bu kapsamda, al\u0131\u015fveri\u015f\u00e7i davran\u0131\u015flar\u0131 ile ilgili bir ara\u015ft\u0131rman\u0131n \u00f6zet bulgular\u0131n\u0131 aktard\u0131k. Akabinde, 2 ma\u011faza format\u0131 \u00fczerinde mant\u0131kl\u0131 kom\u015fuluklar, kategori koridorlar\u0131, sinyalizasyon ve Alle Centrale uygulamalar\u0131n\u0131 yurt i\u00e7i ve d\u0131\u015f\u0131ndan g\u00f6rsel \u00f6rnekler e\u015fli\u011finde payla\u015ft\u0131k. Ma\u011fazan\u0131n ana b\u00f6l\u00fcmlerini i\u00e7eren \u00e7al\u0131\u015fmalar ve merchandising uygulamalar\u0131 da g\u00f6rsel \u00f6rneklerle ele ald\u0131k. Son b\u00f6l\u00fcmde ise \u00f6rnek proje \u00fczerinde iki grup \u00e7al\u0131\u015fmas\u0131 yaparak interaktif bir ortamda e\u011fitimi tamamlad\u0131k” dedi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Perakende sekt\u00f6r\u00fcn\u00fcn uzman e\u011fitmeni Sinan As\u0131lyaz\u0131c\u0131 taraf\u0131ndan, \u00dc\u00c7GE Pazarlama Sat\u0131\u015f b\u00f6l\u00fcm\u00fcne y\u00f6nelik \u201cMa\u011faza ve Al\u0131\u015fveri\u015f\u00e7i\u201d e\u011fitimi ger\u00e7ekle\u015ftirildi. G\u0131da ve g\u0131da d\u0131\u015f\u0131 ma\u011fazalarda \u00fcr\u00fcn yerle\u015fiminin m\u00fc\u015fterinin sat\u0131nalma deneyimine b\u00fcy\u00fck etkisi oldu\u011funu belirten As\u0131lyaz\u0131c\u0131, e\u011fitimde optimum \u00fcr\u00fcn yerle\u015fim d\u00fczeni konular\u0131 \u00fczerine interaktif bir e\u011fitim ger\u00e7ekle\u015ftirdiklerini ifade etti. As\u0131lyaz\u0131c\u0131 \u201c\u00dc\u00e7ge ma\u011faza donan\u0131mlar\u0131 alan\u0131nda \u00f6nc\u00fc bir firma. Pazarlama Sat\u0131\u015f … Continue reading ““Ma\u011faza ve Al\u0131\u015fveri\u015f\u00e7i” E\u011fitimi”<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":18623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-16339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/comments?post=16339"}],"version-history":[{"count":0,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media\/18623"}],"wp:attachment":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media?parent=16339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/categories?post=16339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/tags?post=16339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}