{"id":16389,"date":"2015-04-20T12:14:29","date_gmt":"2015-04-20T09:14:29","guid":{"rendered":"https:\/\/ucge.com\/?p=16389"},"modified":"2023-04-12T16:27:26","modified_gmt":"2023-04-12T13:27:26","slug":"ucge-brought-the-market-of-the-future-together-with-retailers","status":"publish","type":"post","link":"https:\/\/ucge.com\/en\/ucge-gelecegin-marketini-perakendecilerle-bulusturdu\/","title":{"rendered":"\u00dc\u00e7ge \u201cGelece\u011fin Marketi\u201dni Perakendecilerle Bulu\u015fturdu"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t15-16 Nisan\u2019da Hali\u00e7 Kongre Merkezi\u2019nde d\u00fczenlenen, ulusal perakendenin en b\u00fcy\u00fck kongre ve fuar\u0131 (YZB) Yerel Zincirler Bulu\u015fuyor\u2019da \u00dc\u00e7ge \u201cGelece\u011fin Marketi\u201dni perakendecilerle bulu\u015fturdu. \u00dc\u00e7ge, Gelece\u011fin Marketi konseptinde YZB ziyaret\u00e7ilerini gelece\u011fe yolculuk yapt\u0131ran pek \u00e7ok s\u00fcrpriz teknolojik \u00fcr\u00fcnle de tan\u0131\u015ft\u0131rd\u0131.\n

Raf Sistemlerinde verimlilik ve estetik artacak,\u00a0<\/em><\/strong>do\u011fa dostu \u00fcr\u00fcnler tercih edilecek<\/em><\/strong>.
\n\n \u00dc\u00e7ge Ma\u011faza Ekipmanlar\u0131 A.\u015e. Genel Y\u00f6netmeni Esra G\u00fcven Alt\u0131nkaya “YZB 2015’te \u00dc\u00e7ge Grup olarak “Gelece\u011fin Marketi” konseptiyle perakende sekt\u00f6r\u00fcn\u00fcn gelecek teknolojilerini sergiledik. \u00dc\u00e7ge’nin, tamamen m\u00fc\u015fterilerinin ve nihai t\u00fcketicilerin beklentilerini kar\u015f\u0131layacak ve fayda sa\u011flayacak \u015fekilde dizayn edilmi\u015f \u00fcr\u00fcn\u00fc olan kasa altl\u0131\u011f\u0131 Luminous yer ald\u0131. \u00dc\u00e7ge’nin patentli \u00fcr\u00fcnlerinden biri olan Luminous kasa altl\u0131\u011f\u0131, kenarlar\u0131ndaki kayar yaz\u0131 uygulamas\u0131 ile kampanyalar\u0131 duyurma, tedarik\u00e7i firmalar\u0131n reklamlar\u0131n\u0131 yay\u0131nlama imkan\u0131 sunuyor. Biz bu sebeple Luminous’ a kendi kendini amorti eden, kazand\u0131ran kasalar diyoruz.
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\n\n \u00dc\u00e7ge’nin, bilimsel t\u00fcnel \u00e7al\u0131\u015fmas\u0131 ile ortaya \u00e7\u0131kar\u0131lan ve m\u00fc\u015fterinin \u00fcr\u00fcn alg\u0131s\u0131n\u0131 artt\u0131ran Saturn Konsept raf sistemini sergiledik. \u00dc\u00e7ge’nin patentli \u00fcr\u00fcnlerinden biri olan Saturn konsept m\u00fc\u015fterilerimiz i\u00e7in ma\u011faza i\u00e7i alan verimlili\u011fine ve maksimum \u00fcr\u00fcn sat\u0131\u015f\u0131na odakl\u0131 bir \u00fcr\u00fcn. Saturn, ad\u0131na ilham olan oval a\u00e7\u0131l\u0131 formlar\u0131 ve S \u015feklindeki \u00f6zel tasar\u0131m\u0131 sayesinde sayesinde kolonlar\u0131n ve di\u011fer geometrik duvar \u015fekillerinin etraf\u0131na kolayca adapte olarak alan verimlili\u011fini ve sergilenen \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini maksimum seviyeye \u00e7\u0131kar\u0131yor. Oval formlar, renk se\u00e7enekleri ve tel raf se\u00e7ene\u011fi ile daha modern ve gelece\u011fin market tasar\u0131m\u0131na uygun bir konsept de yarat\u0131yor.
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\n\n YZB 2015’te lansman\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z yeni raf sistemimizi de perakendecilerle bulu\u015fturduk. COMBI System olarak adland\u0131rd\u0131\u011f\u0131m\u0131z yeni raf sistemimizin en \u00f6nemli \u00f6zellikleri; tek arka pano sistemi ile raf y\u00fczeyinde daha verimli alan kullan\u0131m\u0131 sa\u011fl\u0131yor. Raf sistemi 17 k\u0131vr\u0131m ve rollform hatt\u0131nda kendinden olusan takviye ile y\u00fcksek tas\u0131ma kapasitesine sahip. Standart raflara g\u00f6re daha ince raf \u00f6n\u00fc formu ile \u00fcr\u00fcn\u00fc \u00f6n plana \u00e7\u0131karan ve daha estetik bir sunum imkan\u0131 sa\u011fl\u0131yor. Raflar\u0131 25 mm de bir ayarlayabilme imkan\u0131 var. Reyonlar aras\u0131nda ve rafta, dikey-yatay alan kazan\u0131m\u0131 gibi bir \u00e7ok avantaj sa\u011flamaktad\u0131r.
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\n\n Bununla birlikte T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz Wanzl markas\u0131n\u0131n en son teknoloji \u00fcr\u00fcnleri de yer ald\u0131. D\u00fcnyan\u0131n en sessiz ve y\u00fczde 100 \u015feker kam\u0131\u015f\u0131, y\u00fczde 100 geri d\u00f6n\u00fc\u015f\u00fcml\u00fc Wanzl market arabalar\u0131 ve yine Wanzl’\u0131n ileri teknoloji \u00fcr\u00fcn\u00fc self servis unlu mamuller reyonunu sergiledik.
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\n\n Gelece\u011fin Market konseptlerinde do\u011fa dostu \u00fcr\u00fcnlerin tercih edilece\u011fini de vurgulayan Alt\u0131nkaya “ \u00dc\u00e7ge AR-GE b\u00f6l\u00fcm\u00fcm\u00fcz \u00e7evreye zarar vermeyen, maliyetleri minimum seviyede tutacak projeler kapsam\u0131nda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor” dedi. Teknolojinin perakende sekt\u00f6r\u00fc i\u00e7in de pek \u00e7ok yenilik ve kolayl\u0131\u011f\u0131 beraberinde getirdi\u011fini belirten Alt\u0131nkaya, sekt\u00f6rde farkl\u0131la\u015fmak isteyen markalar\u0131n bu yeniliklere k\u0131sa s\u00fcrede adapte olmas\u0131 gerekti\u011fini de ifade etti.
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\n\n Gelece\u011fin Marketi M\u00fc\u015fterilerle Konu\u015facak<\/em><\/strong>
\n\n \u00dc\u00e7ge Grup b\u00fcnyesindeki \u00dc\u00e7ge Elektronik firmas\u0131 da perakende teknolojileri \u00fczerine gelece\u011fin yaz\u0131l\u0131m uygulamalar\u0131 ve elektronik sistemleriyle ilgili \u00e7ok ilgi \u00e7ekecek \u00fcr\u00fcnlerle yer ald\u0131.
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\n\n Gelece\u011fin perakende teknolojileri hakk\u0131nda bilgi veren \u00dc\u00e7ge Elektronik A.\u015e. Pazarlama Sat\u0131\u015f Direkt\u00f6r\u00fc Orhan Ata\u00e7,“ \u0130\u00e7erisinde bulundu\u011fumuz Mobil \u00c7a\u011f\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak ; T\u00fcketicilerin kendi kendine al\u0131\u015fveri\u015f ve \u00f6deme yapaca\u011f\u0131 uygulamalar\u0131 , g\u00fcvenli – inovatif E- Ticaret uygulamalar\u0131 ve t\u00fcrevlerini , yeni nesil Pos Otomasyon sitemleri ve bu sistemler ile entegre \u00e7al\u0131\u015fan yeni nesil Barkod sitemlerini ,360 derece Barkod okuma kabiliyeti olan barkod okuyucular\u0131 , \u00fcr\u00fcnlerin taze olup olmad\u0131\u011f\u0131n\u0131 g\u00f6steren ak\u0131ll\u0131 etiketleri, \u00fcr\u00fcnleri tan\u0131yarak h\u0131zl\u0131 sat\u0131\u015f imkan\u0131 sa\u011flayan kameral\u0131 self servis ak\u0131ll\u0131 terazileri, \u015fark\u00fcteri b\u00f6l\u00fcmlerinde ayn\u0131 anda dilimleyen ayn\u0131 anda tartan dilimleyicileri , ak\u0131ll\u0131 dijital fiyat etiketlerini, ak\u0131ll\u0131 telefon uygulamalar\u0131 ile m\u00fc\u015fteriyi ma\u011faza i\u00e7indeki al\u0131\u015fveri\u015flerinde asistanl\u0131k yapan bilgilendiren, y\u00f6nlendiren ve s\u00fcrekli ileti\u015fim kuran mobil uygulamalar\u0131 , Ma\u011faza i\u00e7erisinde al\u0131\u015fveri\u015fi e\u011flenceli k\u0131larak bilgilendiren sanal ger\u00e7eklik ve dijital reklam uygulamalar\u0131 Gelece\u011fin Marketinde perakendecilerle bulu\u015fturduk” dedi.
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\n\n Ama\u00e7lar\u0131n\u0131n t\u00fcketicilere ve perakende d\u00fcnyas\u0131n\u0131n ba\u015frol oyuncular\u0131na al\u0131\u015fveri\u015fi daha e\u011flenceli ,insan odakl\u0131 daha h\u0131zl\u0131 ve verimli bir deneyim sunmak oldu\u011funu ifade eden Ata\u00e7 “Buradaki bir\u00e7ok teknoloji T\u00fcrkiye’deki marketlerde kullan\u0131lmaya ba\u015fland\u0131. Bu \u00fcr\u00fcnler, \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde kullanaca\u011f\u0131m\u0131z, al\u0131\u015faca\u011f\u0131m\u0131z ve hatta ba\u011f\u0131ml\u0131s\u0131 olaca\u011f\u0131m\u0131z \u00fcr\u00fcnler olacak.”dedi.
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\n\n \u00dc\u00e7ge’ye TPF’den Te\u015fekk\u00fcr Plaketi<\/em><\/strong>
\n\n Organizasyonun ikinci g\u00fcn\u00fcnde yer alan “Perakendenin En Ba\u015far\u0131l\u0131 Fikirleri \u00d6d\u00fcl T\u00f6reni”nde TPF Ba\u015fkan\u0131 Mustafa Altunbilek, \u00dc\u00e7ge’yi \u00f6zellikle tebrik etti. \u00dc\u00e7ge Elektronik Pazarlama ve Sat\u0131\u015f Direkt\u00f6r\u00fc Orhan Ata\u00e7’\u0131 sahneye davet ederek plaket takdim eden Ba\u015fkan Altunbilek, “B\u00f6ylesine g\u00fczel bir projenin hayata ge\u00e7irilmesinde ger\u00e7ekten \u00e7ok fedakarca \u00e7al\u0131\u015fan \u00dc\u00e7ge Ailesi’ne Perakendenin En Ba\u015far\u0131l\u0131 Fikirleri Yar\u0131\u015fmas\u0131’n\u0131n final t\u00f6reninde ana salonda bir te\u015fekk\u00fcr etmek istedik. Kendilerini bu \u00e7al\u0131\u015fmalar\u0131ndan \u00f6t\u00fcr\u00fc tekrar tebrik ediyorum ve emekleri i\u00e7in te\u015fekk\u00fcr ediyorum.” dedi.
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\n\n Plaketi almak \u00fczere sahneye \u00e7\u0131kan Orhan Ata\u00e7, “Gelece\u011fin Marketi” konsepti, b\u00fcy\u00fck bir \u00e7al\u0131\u015fman\u0131n sonucu. Bug\u00fcn burada bu plaketi almaktan ve yerel zincirlerimiz i\u00e7in bu \u00e7al\u0131\u015fmay\u0131 yapm\u0131\u015f olan ekibin bir par\u00e7as\u0131 olmaktan gurur duyuyorum.” diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

15-16 Nisan\u2019da Hali\u00e7 Kongre Merkezi\u2019nde d\u00fczenlenen, ulusal perakendenin en b\u00fcy\u00fck kongre ve fuar\u0131 (YZB) Yerel Zincirler Bulu\u015fuyor\u2019da \u00dc\u00e7ge \u201cGelece\u011fin Marketi\u201dni perakendecilerle bulu\u015fturdu. \u00dc\u00e7ge, Gelece\u011fin Marketi konseptinde YZB ziyaret\u00e7ilerini gelece\u011fe yolculuk yapt\u0131ran pek \u00e7ok s\u00fcrpriz teknolojik \u00fcr\u00fcnle de tan\u0131\u015ft\u0131rd\u0131. Raf Sistemlerinde verimlilik ve estetik artacak,\u00a0do\u011fa dostu \u00fcr\u00fcnler tercih edilecek. \u00dc\u00e7ge Ma\u011faza Ekipmanlar\u0131 A.\u015e. Genel Y\u00f6netmeni Esra … Continue reading “\u00dc\u00e7ge \u201cGelece\u011fin Marketi\u201dni Perakendecilerle Bulu\u015fturdu”<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-16389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/comments?post=16389"}],"version-history":[{"count":0,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/posts\/16389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media\/18632"}],"wp:attachment":[{"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/media?parent=16389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/categories?post=16389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucge.com\/en\/wp-json\/wp\/v2\/tags?post=16389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}