On December 27th, ÜÇGE Group Companies came together with all employees for the traditional ROTA 365 event. The gathering provided an opportunity to review 2024 and share strategic goals for 2025 and beyond. Under the theme "This Path Is Worth Walking Together", the event became a powerful platform to emphasize strong unity, the company’s vision, and growth by creating value for the future.
Inspiring Messages from Leadership
In her opening speech, Chairwoman of the Board Damla Aras remarked, "2024 was a journey filled with both challenges and opportunities. Together, we overcame these hurdles and achieved remarkable successes. Our goal is to leave a lasting impact by creating sustainable value with our stakeholders."
Chairman Can Aras highlighted the importance of collaboration, stating: "Every employee’s contribution is crucial to achieving our vision. With the power of working together, I am confident that we will lead our company to new successes. The story of ÜÇGE will always be written with shared values and collective effort."
Focus on Human, Innovation, Sustainability, and Digital Transformation
Group CEO Esra Güven delivered a visionary speech, emphasizing the company's forward-looking approach: "We shape our strategies not just to achieve goals but to leave a legacy for the future. Today, we’ll discuss how to harness our strengths effectively and maximize our potential." Güven further highlighted that human, innovation, sustainability, and digital transformation are the company’s top priorities for the up coming year.
Accelerated Growth in 2025
The event continued with the “2024 and 2025 from the Management’s Perspective” panel, featuring CEO Esra Güven, Vice President of Production Engin Tanju, Vice President of Sales and Marketing Özgür Aras, and Vice President of Financial Affairs Seçkin Yüksel. The panel reviewed the successes of 2024 and shared strategic plans, investment projects, and exciting future initiatives for 2025. Key highlights included: A 15% increase in the workforce, with a special emphasis on empowering women in production roles. Expansion into new markets and operational areas, strengthening exports. Upcoming announcements on innovative developments in production and marketing. Sustained growth in line with the 2023 trend, with a focus on accelerating this trajectory in 2025.
Strategic Direction Launch
During the Strategic Direction Launch, Halit Yılmaz, Director of Management Systems, unveiled the company’s new vision, mission, values, and principles. Yılmaz underscored the significance of these cultural milestones: "Our values, rooted in our heritage, are what define us as ÜÇGE Group employees. These principles will guide our behavior and serve as the driving force propelling us toward greater achievements."
Motivation and Entertainment
The event concluded with a vibrant New Year’s cocktail and thrilling drum and band performances, offering moments of joy and motivation for the year ahead. Employees also enjoyed creative activities like AI-powered photobooths, adding a touch of innovation to the celebration.
Stepping Confidently Into the Future
ROTA 365, which will be held annually, marked a pivotal step in ÜÇGE’s transformation journey by fostering a strong bond among employees. The company's motto, "This Path Is Worth Walking Together," once again demonstrated its commitment to shaping a bright and secure future.
